Final Logo Design

For this project, I created a logo for the WSU Badminton Club. As training occurs in the badminton club, it makes sense to create a logo for the club in order to make the club easily identified. My design is highly influenced by the Illustrator tutorials; varsity lettering and fist logo. The shuttle and racket are significant elements of the design. The two objects are the main items used to play badminton. Thus, including allows the logo to be not dull and related to my topic.

To create the shuttle, I used rectangle tool and ellipse tool. In order to create the semicircle shape, I used the curvature tool and moved the very bottom anchor towards the middle The feathers were made by moving the anchors on the rectangle and changing it to a trapezium. The different elements were then move and grouped together to represent a shuttle. Similar steps were used to create the racket .

The words were created using the text tool and joined together by kerning. The text had an orange fill over an orange, yellow gradient which was crystallized using the pixelate effect. The deep red border and dotted border was added by adding a stroke and setting the path to offset. As I wanted the words to be uniform and readable, I used the same font for both words and kept the color and layout the same for unity.

I then changed the color of the shuttle and racket to the orange and yellow gradient after deciding on the color of my text. The gradient of the racket’s frame was changed from linear to radial.

A square was drawn to cover the entire document and colored using the yellow and orange gradient. However, I did not want the background to have a high saturation, therefore I reduced the opacity of the layer to around 50%. This creates a balance and allowed my main elements to pop.

The same suggestion that I got from my feedback was the add the word “club” into the logo which would allow people who saw the logo to clearly identify what the logo is for. The other feedback that I got was an idea to change the overall shape of the logo to the shape of a shuttle. These two feedback made me realize the importance of adding the word “club” and therefore, I added the text in the logo. However, I did not take in the idea of changing the overall shape of the logo. I thought that it was a cool idea. However, I have already included a badminton shuttle in the logo and I think it would be too much to make the background the shape of a shuttle too. Therefore, I kept the shape of the logo the same.

I did not encounter any technical difficulties as I used elements that were being taught in the Illustrator tutorials. The font that I used in built in the Illustrator app. I would encourage anyone that faced problems to search on the internet for techniques that they can use as there are many resources available.